Here’s the simple idea: you do not need to out-argue junk to move it down. You need a tight set of accurate, dated pages and clips that answer real searches better and faster. Ship small, high-trust assets in the next two weeks, link them together in plain ways, and let freshness plus clarity do the work.
Seventeen fast moves that replace vague, outdated, or hostile results with clear, recent answers you control. Each move includes the goal, how to ship it, proof to keep, and common pitfalls.
- Pick 6 to ship this week, 6 next week.
- Use your exact name or brand in titles and on-screen text.
- Date everything and keep URLs stable.
The 17 fast moves
| Move | One-line result | Time to ship |
|---|---|---|
| 1️⃣ Bio anchor page | Gives Google a clear home source | 2 to 3 hours |
| 2️⃣ Search FAQ hub | Intercepts rumor-phrased queries | 3 hours for 10 Qs |
| 3️⃣ 60-second intro video | A clean clip to feature and embed | 1 hour |
| 4️⃣ Timeline update page | Replaces old stories with current facts | 2 hours |
| 5️⃣ Statements and corrections | Central place for official updates | 1 to 2 hours |
| 6️⃣ Image kit with captions | Shifts Google Images and snippets | 2 hours for 8–12 photos |
| 7️⃣ Case result cards | Replaces opinions with outcomes | 2 hours for 3 cards |
| 8️⃣ Product or service explainer | Clarifies what you actually do | 2 hours |
| 9️⃣ Primary profile refresh | Aligns name, role, city, images | 1 hour |
| 🔟 Reviews refresh | Recent specific reviews add trust | Ongoing, begin today |
| 1️⃣1️⃣ Internal link hub | Clusters your key pages together | 1 hour |
| 1️⃣2️⃣ Title and H1 alignment | Matches exact name queries | 45 minutes |
| 1️⃣3️⃣ Person or Org schema | Machine-readable entity clarity | 1 to 2 hours |
| 1️⃣4️⃣ Mobile readability pass | Lower bounce, stronger engagement | 1 hour |
| 1️⃣5️⃣ Fresh date with real edits | Signals recency, not fluff | 30 minutes per page |
| 1️⃣6️⃣ Exact-phrase correction page | Competes for the stubborn query | 45 minutes |
| 1️⃣7️⃣ Channel playlists and embeds | Video set appears beside name searches | 1 hour |
How to execute each move
Who you are, what you do, where you are based, official channels, and a clean headshot.
- Ship:
/biowith Updated date, author box, and contact route. - Proof: Screenshot list of linked profiles and image URLs.
- Risk: Thin bios with no dates look weak.
Answer the exact questions people type, not what you wish they asked.
- Ship: 10 FAQs, each answered in 3 to 6 lines with one proof line.
- Proof: Updated dates and internal links to Bio, Timeline, Statements.
- Risk: Avoid vague answers or sales copy.
Short clip that states your name, role, and what viewers can expect.
- Ship: Vertical video, on-screen name, embed on Bio and FAQ.
- Proof: Transcript under the video for indexable text.
- Risk: Over-produced tone can feel defensive.
Year by year highlights that show what changed after older stories.
- Ship: 6 to 12 entries, one sentence each, link to projects.
- Proof: CSV or table export with dates.
- Risk: Missing the last 12 months reduces value.
A single home for brief responses and clarifications.
- Ship: List format with date, headline, two-sentence summary.
- Proof: Permalinks for each entry.
- Risk: Emotional language triggers more curiosity.
Approved photos with correct filenames and one-line captions.
- Ship: 8 to 12 images named
firstname-lastname-brand-YYYY-city.jpg. - Proof: Caption under each image with who, where, when.
- Risk: Stock-like images read as generic.
Three small project pages with one metric each.
- Ship: Before, action, after, plus a single number.
- Proof: Screenshot or export for the number.
- Risk: Hype or vague claims get ignored.
What you deliver, who it helps, how it works.
- Ship: 3 steps with icons or simple images.
- Proof: Link to terms, scope, or sample deliverables.
- Risk: Jargon makes readers bounce.
Align name, job title, city, and main image across the profile you control.
- Ship: Consistent spelling and photo across properties.
- Proof: Screenshot collage of current profiles.
- Risk: Mixed spellings create entity confusion.
Recent, specific feedback where it counts, paced and real.
- Ship: 3 to 5 new reviews over a month.
- Proof: Dates and context in each review.
- Risk: Sudden volume spikes look inorganic.
Make a small hub that links Bio, FAQ, Timeline, Statements, Image kit, and Case cards.
- Ship: “Start Here” page or sidebar with the six core links.
- Proof: Crawl that shows all key pages connected.
- Risk: Orphan pages never get discovered.
Titles and H1s must match the name and topic people search.
- Ship: Put the exact name or brand at the start of Title and H1.
- Proof: Before and after snapshots.
- Risk: Clever but vague titles miss queries.
Declare the entity in structured data so machines do not guess.
- Ship: Add schema to Bio or About with name, image, sameAs.
- Proof: Structured data test output.
- Risk: Mismatched image URLs across pages.
Make text large, space generous, and pages fast on phones.
- Ship: 18px to 19px body, 28px H2, short paragraphs.
- Proof: Speed snapshot and mobile screenshots.
- Risk: Dense walls of text drive bounces.
Update key pages with a meaningful change and show the new date.
- Ship: Add a new section or metric, then update the date.
- Proof: Simple change log at the bottom.
- Risk: Empty date changes reduce trust.
Target the stubborn rumor phrase with three dated facts and contact route.
- Ship: H1 uses the phrase, then three short facts.
- Proof: Links from Bio and Statements to this page.
- Risk: Long defensive essays invite debates.
Group Shorts into Updates, About, and Results playlists, then embed.
- Ship: Pin an identity Short and link playlists from your site.
- Proof: Channel shows consistent names, titles, thumbnails.
- Risk: Random uploads with no structure get buried.
Pick your six to launch this week
Tick what you can publish by Friday, then press the button.
14-day plan to move junk down
| Day | Deliverables | Notes |
|---|---|---|
| 1–2 | Bio, FAQ hub live | Exact name in Title and H1, add author box |
| 3–4 | Intro video, Timeline page | Embed video on Bio and FAQ |
| 5–6 | Statements page, Image kit | Caption every image, consistent filenames |
| 7–8 | Titles aligned, Link hub | Add “Start Here” links site-wide |
| 9–10 | Schema, Mobile pass | Keep body text 18px plus, test on phone |
| 11–12 | Fresh edits, Case cards | Add change logs and one metric |
| 13–14 | Rumor phrase page, Playlists + embeds | Pin identity Short, embed playlists |
Do this and avoid that
| Do | Avoid |
|---|---|
| Use exact names in Titles, H1s, and on-screen text | Clever titles that miss actual queries |
| Date every page and keep URLs stable | Moving content or changing slugs |
| Link the six core pages to each other | Orphan pages with no internal links |
| Publish short, calm explanations | Defensive essays and debates |
Moving junk off page one is a publishing job, not an argument. Build a small network of clear, dated pages and short clips, give them stable URLs and aligned titles, and connect them with simple links. As these assets earn clicks and time on page, the older and noisier results become less important.
