A fast audit lets you fix the obvious first. In ninety minutes you can spot holes, ship small updates, and give search engines a cleaner version of your story. Use the checklist below, click to track progress, and finish with a short action plan you can hand to your team.
Five sections, thirty checks. Mark each item as you verify it. The progress cards update your score and suggest the next three tasks. Keep answers short and dated so you can repeat this quarterly.
- Search and Profiles: 20 minutes
- Content and Reviews: 25 minutes
- Images and Video: 15 minutes
- Technical and Policy: 20 minutes
- Plan and Score: 10 minutes
Search and profiles 6 checks
Content and reviews 8 checks
Images and video 6 checks
Technical and policy 6 checks
Crisis readiness and next steps 4 checks
Your 10 day action plan
Tick items above. Click the button to generate a short, dated plan with your top gaps first.
Do this and avoid that
| Do | Avoid |
|---|---|
| Use exact names in titles and on screen | Clever titles that do not match searches |
| Date pages and keep URLs stable | Frequent slug changes and undated edits |
| Show receipts like screenshots and timelines | Long opinion pieces with no proof |
| Publish small, calm updates often | Waiting for a perfect statement later |
A short, dated audit keeps your public footprint honest and easy to trust. Run this checklist every quarter, fix the simple gaps first, and keep titles, dates, and images aligned. Over time, that steady clarity is what earns page one.
