Annual Reputation Audit: A 30-Point Checklist You Can Run In 90 Minutes

A fast audit lets you fix the obvious first. In ninety minutes you can spot holes, ship small updates, and give search engines a cleaner version of your story. Use the checklist below, click to track progress, and finish with a short action plan you can hand to your team.

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Unwanted Google Result?

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How this works in 90 minutes

Five sections, thirty checks. Mark each item as you verify it. The progress cards update your score and suggest the next three tasks. Keep answers short and dated so you can repeat this quarterly.

Time guide

Search and Profiles: 20 minutes
Content and Reviews: 25 minutes
Images and Video: 15 minutes
Technical and Policy: 20 minutes
Plan and Score: 10 minutes

Overall score

0 / 30

Estimated lift

Low

Based on completed essentials

Next three actions

Pick any box to start

Timer

90:00

Search and profiles 6 checks

Exact name in Titles and H1s
Your primary pages start with the exact person or brand name.

Current SERP screenshot saved
Desktop and mobile captured today for Page One and Images.

Bio anchor page live
Clean URL like /bio with Updated date and author box.

Profile alignment
Same name, title, city, and image across owned profiles.

Google Business Profile current
Hours, categories, description, and photos are recent.

Start Here hub or playlists
One page or channel section that links the core assets.

Content and reviews 8 checks

FAQ hub answers real queries
Ten FAQs with short answers and a visible Updated date.

Timeline page has change log
Important updates summarized by date and outcome.

Statements and corrections index
Two line summaries with a durable permalink per entry.

Service or product explainer
Three step overview with scope and what is not included.

Case result cards
Before, action, after, and one metric with a screenshot.

Review freshness
New, specific reviews posted in the last 90 days.

Refund and complaint route
Steps, response time, and escalation contact are visible.

Not offered list
Clear boundary page with alternatives to reduce frustration.

Images and video 6 checks

Image kit with captions
8 to 12 approved images with who, where, when captions.

Consistent filenames
firstname-lastname-brand-YYYY-city.jpg style everywhere.

Thumbnail style consistent
Readable text, same palette, same headshot where relevant.

Intro video 60 seconds
Name, role, what to watch next. Pinned or embedded.

Update clip
One dated change explained in 20 to 40 seconds.

FAQ clip
Three common questions answered on screen.

Technical and policy 6 checks

Schema for Person or Organization
Name, image, sameAs, and contact in structured data.

Mobile readability
Body text 18px plus, generous spacing, fast load.

Stable URLs and visible dates
Key pages show Updated and avoid frequent slug changes.

Internal link hub
All core pages link to each other from a simple hub.

Comment or community policy
Short, plain rules and a path for reports.

Privacy and data basics
What you collect, how you secure it, and a contact route.

Crisis readiness and next steps 4 checks

24 hour response plan
Who writes, who approves, where to publish, how to measure.

Exact phrase clarification page
One stubborn query answered with three dated facts.

Correction request route
Simple form with fields and reply time noted.

Quarterly refresh cadence
Calendar reminder to re-run this audit and update dates.

Your 10 day action plan

Tick items above. Click the button to generate a short, dated plan with your top gaps first.

Search Result Suppression

Need Help Pushing Down a Bad Result?

If something negative is showing up when people search your name or business, Repumatic can review the situation and suggest practical next steps.

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Plan

Select some boxes to build your plan.

Do this and avoid that

Do	Avoid
Use exact names in titles and on screen	Clever titles that do not match searches
Date pages and keep URLs stable	Frequent slug changes and undated edits
Show receipts like screenshots and timelines	Long opinion pieces with no proof
Publish small, calm updates often	Waiting for a perfect statement later

A short, dated audit keeps your public footprint honest and easy to trust. Run this checklist every quarter, fix the simple gaps first, and keep titles, dates, and images aligned. Over time, that steady clarity is what earns page one.